I’m a graphic designer and visual artist from London, currently living in New York. I work with clients to bring their visions to life using collage, hand lettering and illustration in editorial design, posters, websites and logos and branding. To work with me, please email me at flo@flolow.co.
Branding and posters for a new trans-centered club night in Brighton, UK brandingposter
I developed the brand identity for a new trans-centered club night, Transome, the proceeds of which fundraise for gender-affirming surgeries for trans people. My hand lettering was inspired by the cursive neon signs of gay venues of London of the 80s and 90s, and the cloud imagery conveys dreaminess, utopia-dreaming, horizon-looking. Inspired by the famous SOPHIE portrait, and by José Esteban Muñoz: “Queerness is not yet here. Queerness is an ideality. Put another way, we are not yet queer, but we can feel it as the warm illumination of a horizon imbued with potentiality”. I then used this brand identity to develop a logo and digital and print assets to promote the night.
I designed promotional materials for each of the two nights that Transome has so far hosted. £700 was raised at the first night and £750 was raised at the second.