Flo Low is a British-Armenian artist, graphic designer, and art educator based in Brooklyn. They use printmaking and textile to explore the figures and landscapes of the past, how they shape us and how we shape them in response to loneliness and alienation. In their practice, they gather found fragments that give us a glimpse into the layered history around us, including city typography, which they have published as the NYC ABCs, and Armenian food history, published as Recipes from a Free Artsakh. Inspired by the children they work with, their ongoing project Bags for Life plays with form and function through designing and making single-purpose (but not single use) bags.

New logos, wordmark and branding guidelines. The new logo was based on the original linocut logo of a heart (top).

Friends of the Joiners’ Arms

Rebrand of queer community group for a fundraiser
branding logo design publication
social media zine editorial design

This year I was the lead graphic designer on the rebrand of the Friends of the Joiners Arms campaign, which sought to open a community-owned queer bar in London. I developed a fresh identity with a new logo and branding guidelines, within which I designed a variety of digital and print materials, including digital publications, a print promotional zine, social media assets, and supervised the design of the website. The campaign was successful, raising over £120,000 in community shares from 2260 members.

16-page black and white zine printed on fluorescent paper by Calverts Co-op

Selection of pages from the digital business plan

A few of the social media posts and templates that I designed for use by the social media team

Friends of the Joiners’ Arms

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