New logos, wordmark and branding guidelines. The new logo was based on the original linocut logo of a heart (top).
Friends of the Joiners’ Arms
Rebrand of queer community group for a fundraiser
branding logo design publication
social media zine editorial design
This year I was the lead graphic designer on the rebrand of the Friends of the Joiners Arms campaign, which sought to open a community-owned queer bar in London. I developed a fresh identity with a new logo and branding guidelines, within which I designed a variety of digital and print materials, including digital publications, a print promotional zine, social media assets, and supervised the design of the website. The campaign was successful, raising over £120,000 in community shares from 2260 members.
Selection of pages from the digital business plan
Selection of pages from the digital business plan
A few of the social media posts and templates that I designed for use by the social media team